Trupo Treats Launches 4 New Vegan Milk Chocolates Similar to Your Favorite Classics

Trupo Treats Launches 4 New Vegan Milk Chocolates Similar to Your Favorite Classics

Trupo Treats launches vegan alternatives to KitKat, Twix, Crunch, and Hershey’s. 


Trupo Treats' new line of Vegan Mylk Chocolate bars. Credit: Trupo Treats.

There’s a new vegan chocolate competitor for KitKat, Twix, Crunch, and Hershey’s! They call themselves Trupo Treats, and they’re redefining vegan chocolate.

Founded by 22-year-old twin brothers Brian and Charlie Trupo, beginning April 1st, the vegan-owned and operated chocolate company is debuting four new vegan milk chocolate bars inspired by Nestle, Mars, and Hershey’s:

Mylk Chocolate Wafer Bar

This molded vegan milk chocolate bar is made of three alternating layers of light, crunchy and snappy wafers, and will feature the Trupo Treats motto stamped into each bar.

Mylk Chocolate Caramel Cookie

This dreamy three-layered candy bar features a buttery shortbread cookie topped with rich, gooey caramel encased by smooth vegan milk chocolate. 

Mylk Chocolate Rice Crunch Bar 

This signature Trupo Treats favorite pairs the nostalgic crispy, crunchy bite of gluten-free rice with undetectably dairy-free, melt-in-your-mouth vegan milk chocolate. 

Mylk Chocolate Bar

This classic vegan milk chocolate bar is all sweetness and simplicity. Crafted from the same fairly-traded cocoa as Trupo Treats’ other vegan milk chocolates, biting into this bar is pure bliss.  

Trupo Treats Vegan Mylk Chocolate Bars, inspired by the classic milk chocolate bars. Credit: Trupo Treats.

The overwhelming amount of bitter dark chocolate in vegan chocolate aisles was just one part of the inspiration that drove the Trupo brothers to try their hand at creating the chocolate they were craving. The brothers’ other goal was to give back to animals in need with the purchase of every bar.

It seems like they weren’t the only ones who thought vegan chocolate could use a makeover.

After launching Trupo Treats milk chocolate on Kickstarter in July 2020, the brothers raked in $27,000 in just under a month. 

Since then, sales have been booming. Trupo Treats has attracted a thriving community of chocolate and animal lovers and has become one of the most popular vegan milk chocolates on the market. 

“We started this company with a mission to provide milk chocolate products that people miss when they go vegan while also doing good for the environment and animals,” says founder Brian Trupo. 

This means that the brothers put a particular emphasis on, not only ditching dairy and saying “no” to factory farming, but as they pledged when they first started Trupo Treats, supporting farmed animal sanctuaries. 

Trupo Treats is the first vegan milk chocolate to donate 10 - 25% of the profits of every chocolate bar they sell to the nonprofit animal sanctuaries and rescues they partner with. 

From the beloved Colorado-based Luvin Arms Animal Sanctuary to the smaller scale Little Buckets Farm Sanctuary in rural Virginia, Trupo Treats has partnered with over 75 sanctuaries since the company started selling their chocolate nine months ago in July. Trupo Treats has donated over $5,500 to these sanctuaries to date. 

Bailey from Little Buckets Farm Sanctuary. Credit: Little Buckets Farm Sanctuary.

But that’s not all.

While many popular milk chocolate companies are notorious for harming the environment, using child labor and human exploitation, and supporting the cruel dairy industry all for the sake of their chocolate, Trupo Treats is the ethical solution.

Trupo Treats believes that chocolate shouldn’t just taste good. It should do good too. 

True to their motto “For the people, animals, and planet,”  Trupo Treats uses only organic, fairly-traded, and non-GMO ingredients in their chocolates, and they use eco-friendly packaging. 

Trupo Treats’ fairly traded (direct trade) chocolate comes from Mother Jungle Herbs, a Food Empowerment Project (F.E.P.) supplier that sources cacao from a collective of 70 Peruvian families. 

Direct-trade chocolate ensures that farmers are paid fair wages, have higher living standards, and work in humane labor conditions. This means that Trupo Treats chocolate never supports child labor or human exploitation!

Trupo Treats is also ditching plastic and shifting to environmentally-friendly recyclable or compostable wrappers for all their chocolate.

As if that wasn’t enough, all Trupo Treats chocolate bars are allergy-friendly and free from gluten, dairy, soy, palm oil, eggs, shellfish, and peanuts. 

And now, with their new range of nostalgic Vegan Mylk Chocolate,  Trupo Treats is changing vegan chocolate for good. 

This April 1st, you can join the vegan milk chocolate revolution. Join Trupo Treats when you preorder their new Mylk Chocolate Wafer Bar, Mylk Chocolate Caramel Cookie Bar, Mylk Chocolate Rice Crunch Bar, and Classic Mylk Chocolate bars. 

All four new Trupo Treats mylk chocolate bars will be available for pre-order exclusively at starting on April 1st. 

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