Trupo Treats started when co-founder Brian Trupo walked into Whole Foods and couldn't find any tasty, creamy chocolate that was vegan. So, he and his twin brother, Charlie, got to work and started a vegan chocolate company dedicated to making ethical and delicious vegan milk chocolate products while also donating proceeds to animal sanctuaries!
Brian and Charlie Trupo, the Trupo Twins, have been vegetarians since they were 7 and 8 years old. Their story starts on a Thanksgiving as they waited for dinner to begin at a family friend's house. When they found out that their family friends' parents were out hunting for the dinner that they were about to eat, it resonated with them that the food they were so used to eating was actually the body of an animal who was killed for it. After that moment, Charlie became a vegetarian, and Brian followed suit less than a year later.
The Trupo Twins then became more aware of the cruelty involved in the dairy, egg, and honey industry, and Charlie became a vegan and stopped consuming any animal products at age 15. Four years later, Brian decided to also become a vegan after watching documentaries on Netflix like "Cowspiracy," "What the Health," and "Earthlings."
Ever since, Brian and Charlie have had a passion to spread the vegan word and promote animal liberation. They first created their page "Trupo Twins" on Instagram in August 2018, which was a stepping stone into their creation of Trupo Treats.